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Marketing Efficiency and Cost Savings: A low-cost testing method, streamlined asset management, and AI-driven personalization

Marketing Efficiency and Cost Savings: A low-cost testing method, streamlined asset management, and AI-driven personalization

August 22, 2024 — As the economy tightens, marketers are under pressure to deliver more with shrinking budgets. Here’s how three companies used AI, testing, and smart asset management to stay ahead.

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Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp.  (podcast episode #108)

Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (podcast episode #108)

August 20, 2024 — Explore how its Director of Marketing & Communications drives success at Global Protection Corp. through innovative marketing and customer engagement strategies. (note: This episode includes mature content about condom marketing.)

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Help, Don’t Hype: A guide to customer-first marketing

Help, Don’t Hype: A guide to customer-first marketing

August 15, 2024 — Strategies for implementing a customer-first marketing approach and emphasizing assistance over sales.

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