Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Ask MarketingSherpa: Finding and hiring content marketing writers

August 29, 2019 — Read on for factors to consider when hiring a content marketing writer.

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quality content

Inbound Marketing: Do you care about the quality of your brand’s content?

August 20, 2019 — An exploration of quantity-driven content marketing approaches and the role that quality should play

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The Most Popular Articles about B2B Marketing from MarketingSherpa’s 20 Years of Reporting

August 15, 2019 — We dive into our archive and share the most popular B2B articles from 20 years of reporting.

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