Practical Case Studies, Research and Training for Marketers

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Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

May 24, 2021 — We’ve published many case studies about data analysis, marketing technologies, messaging methodologies, and A/B testing. But we still realize that sometimes you need to throw some fun, creative ideas into the mix to help customers understand your unique message.

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Subscription Marketing Experiments: Quick case studies about pricing, landing page, and SEO tests for recurring revenue businesses

Subscription Marketing Experiments: Quick case studies about pricing, landing page, and SEO tests for recurring revenue businesses

May 19, 2021 — To inspire your search for what works with your brand, read on for examples from Codecademy, an energy shopping website, and a federal credit union.

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Marketing 101: What is a business elevator pitch?

Marketing 101: What is a business elevator pitch?

May 13, 2021 — Quick! You have just a few moments with that key decision maker you’ve been trying to get in front of – your company’s CEO, a potential client’s CMO, a hiring manager for a job you want, etc.

What do you do? This blog post provides a quick look at how to triumph during those few crucial moments.

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